Job overview

Posted
October 3, 2026

Job description

About Recruital Consulting

Recruital Consulting is hiring a strategic and experienced Brand / Social Media Strategist to help shape brand perception, strengthen digital presence, and drive measurable social media growth.

The role is designed for someone who understands that effective social media strategy goes beyond maintaining posting calendars or following trends.

The successful candidate will be expected to understand brand positioning, audience psychology, content strategy, and performance analysis, while turning these areas into strategies that produce measurable results.

This is an experienced role and is not intended for entry-level candidates. Applicants should have previous experience managing brand voice, developing social strategies, and contributing to measurable audience or business growth.

The position offers a salary of ₦250,000 per month and is listed as a full-time role.

Benefits

The role provides an opportunity to take ownership of brand and social media strategy while working on initiatives designed around measurable business and audience objectives.

The successful candidate will have the opportunity to influence how the brand communicates across multiple digital platforms and develop strategies based on audience behaviour and performance data.

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The position also provides an opportunity to collaborate with designers and content creators and contribute to the development of platform-specific content.

Working across platforms such as Instagram, TikTok, LinkedIn, and X can provide valuable experience in managing different audiences, content formats, and social media strategies.

The role also allows the successful candidate to use analytics and reporting to identify what is working, improve underperforming campaigns, and support continued brand growth.

Responsibilities

The Brand / Social Media Strategist will be responsible for auditing the existing brand strategy and developing a clear strategy for the company’s social media presence.

The successful candidate will develop and own brand and social media strategies across relevant platforms.

They will also plan content calendars that are aligned with brand objectives rather than simply following social media trends.

The role involves analysing performance data, identifying areas for improvement, and adjusting strategies based on measurable results.

The strategist will collaborate with designers and creators to provide clear content briefs that fit the brand and the requirements of each platform.

The candidate will also monitor industry trends, competitors, and changes in audience behaviour to help keep the brand relevant.

Requirements

Applicants should have at least 2 years of experience in brand strategy and/or social media management.

Candidates should be able to demonstrate measurable results from previous work, including improvements in engagement, followers, conversions, or other relevant performance indicators.

A strong understanding of platform-specific content across Instagram, TikTok, LinkedIn, X, and other social platforms is required.

Applicants should have excellent writing skills and a strong understanding of brand voice and communication.

Comfort with analytics tools and the ability to report clearly on what is performing well and what requires improvement are also important.

The company is looking for candidates who have built strategies rather than only executed strategies created by others and who can demonstrate results connected to their work.

How to Apply

Interested and qualified candidates should prepare an updated CV together with a portfolio or relevant case studies demonstrating previous brand and social media work.

Applications must include examples that demonstrate measurable results and show the candidate’s ability to develop and execute strategies.

Applicants should also be prepared to describe a brand or social media strategy they built from scratch, including the goal, approach, and measurable outcome.

Candidates may also be asked to explain how they handled a campaign or content plan that underperformed and what actions they took afterward.

Applications without a portfolio will not be reviewed. A CV is not considered a portfolio.

Qualified candidates should send their CV and portfolio or case studies to careers@recruitalconsulting.com.

Location: Remote

Work Location: In person

Job Type: Permanent, Full-time

Salary: ₦250,000 per month

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