About the Brand Strategist Role
Our client is a vibrant, fast-paced luxury hair showroom specializing in premium wigs and hair solutions, with a strong focus on delivering exceptional and personalized experiences to its customers.
The company is seeking a creative, strategic, and highly organized Brand Strategist to develop and execute its overall brand strategy while maintaining a consistent and premium brand presence.
The successful candidate will oversee brand positioning, content strategy, social media direction, marketing campaigns, customer engagement initiatives, and strategic partnerships.
The role will focus on strengthening brand awareness, growing the audience, improving customer engagement, and building long-term customer loyalty.
The position is based in Lekki, Lagos and is offered on a hybrid basis.
Benefits
The role provides an opportunity to work with a premium consumer brand within the luxury beauty and hair industry.
The successful candidate will have the opportunity to shape brand positioning, content direction, marketing campaigns, and customer engagement strategies.
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The position also provides exposure to social media strategy, influencer partnerships, campaign management, market research, and brand performance analysis.
Working in a hybrid environment, the Brand Strategist will collaborate with creatives, content creators, designers, photographers, videographers, influencers, and other industry stakeholders.
The role also offers an opportunity to contribute directly to the growth and development of a premium brand while gaining experience across multiple areas of modern brand management.
Responsibilities
The Brand Strategist will develop and implement a comprehensive brand strategy aligned with the company’s growth objectives.
The successful candidate will define and maintain the brand’s voice, visual identity, messaging, and market positioning while ensuring consistent brand standards across online and offline channels.
The role also involves developing content strategies across platforms such as Instagram, TikTok, Facebook, X, Pinterest, Threads, and WhatsApp Business Channels.
The candidate will create monthly and quarterly content plans, develop content pillars, coordinate photoshoots and video shoots, and oversee influencer and user-generated content.
The Brand Strategist will also develop brand awareness campaigns, seasonal campaigns, product launches, and promotional initiatives while measuring campaign effectiveness.
Additional responsibilities include managing community engagement, monitoring customer feedback, identifying influencer partnerships, and building relationships with media partners, beauty professionals, and luxury lifestyle influencers.
The role will also involve competitor analysis, monitoring industry trends, studying customer behaviour, developing audience personas, and identifying opportunities for brand growth.
The successful candidate will track brand and marketing metrics and prepare weekly and monthly performance reports with recommendations for improving visibility, engagement, and marketing effectiveness.
Requirements
Applicants should have a Bachelor’s degree in Business Administration, Marketing, Communications, Public Relations, or a related field.
Candidates should have 3–5 years of experience in brand management, content strategy, social media management, marketing, or a related area.
Experience working with luxury, beauty, fashion, lifestyle, or premium consumer brands is required.
The ideal candidate should demonstrate experience building and growing brand presence across multiple digital platforms and have a strong understanding of social media management and content creation.
Proficiency in Microsoft Office Suite, Google Workspace, and other productivity tools is also required.
Candidates should have excellent written and verbal communication skills, strong organizational abilities, and the capacity to manage multiple responsibilities effectively.
A polished, friendly, and professional demeanor suitable for a luxury environment is important, alongside strong interpersonal skills, emotional intelligence, and good presentation standards.
How to Apply
Interested and qualified candidates should prepare an updated CV highlighting their experience in brand management, marketing, content strategy, social media, or related areas.
Applicants should send their CV by email to talent@amaniadvisory.com.
Candidates should use Brand Strategist as the subject of the email when submitting their application.
Location: Lekki, Lagos
Job Type: Full-time
Work Arrangement: Hybrid
Salary: From ₦200,000 per month
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