About Sucre Jewelry Studio
Sucre Jewelry Studio is looking for a creative and commercially minded Social Media Manager & Strategist to take ownership of its Instagram presence and help build a strong online community around the brand.
The successful candidate will be responsible for developing a clear content strategy and visual direction that strengthens the brand’s identity and attracts the right audience.
This is a hands-on role for someone who understands that social media is more than simply publishing posts. The position focuses on building a brand, creating desire, increasing engagement, and driving sales.
The role is offered on a contract basis and can be performed remotely.
Responsibilities
The Social Media Manager will develop and execute an Instagram growth strategy that aligns with the company’s business and sales objectives.
The successful candidate will establish content pillars, themes, tone of voice, and an overall direction for the Instagram page.
The role also involves reviewing the existing page and recommending improvements to the bio, highlights, feed, content strategy, and overall positioning.
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The candidate will develop strategies designed to increase reach, engagement, followers, and customer enquiries.
The Social Media Manager will create and manage a consistent Instagram content calendar covering Reels, carousels, Stories, static posts, and other relevant formats.
The role includes providing creative direction for product photography and video content while identifying relevant Instagram trends and adapting them appropriately for the brand.
The candidate will also develop content ideas that encourage conversations, shares, saves, and other meaningful forms of engagement.
Beyond growing followers, the successful candidate will be expected to build a genuine community around the brand and create campaigns that turn Instagram attention into product enquiries and sales.
The role will involve testing different content formats, hooks, calls-to-action, and campaigns to improve performance and working with the business owner on promotions, launches, and product campaigns.
The candidate will monitor Instagram Insights, track key performance indicators, analyse content performance, and provide regular reports covering growth, engagement, reach, and enquiries.
Requirements
Applicants should have at least 2 years of experience managing social media accounts, preferably with a strong focus on Instagram.
Candidates should have demonstrable experience growing an Instagram page or online community and a strong understanding of Reels, Stories, carousels, and current content trends.
The position requires strong content strategy and storytelling skills, as well as a good understanding of social media analytics and performance metrics.
Candidates should have a strong creative eye and understand how to maintain a consistent and attractive visual brand identity.
The successful candidate should be able to create content ideas and briefs even when they are not personally responsible for every stage of production.
A commercial mindset and understanding of how social media can support customer acquisition and sales are important for this position.
Applicants should also demonstrate excellent communication and organisational skills, the ability to work independently, and a willingness to take initiative.
Experience working with fashion, jewellery, luxury, beauty, lifestyle, retail, or e-commerce brands will be a strong advantage.
A portfolio or examples of Instagram pages previously managed or grown will be required during the interview process.
Who We’re Looking For
Sucre Jewelry Studio is looking for someone who can assess an Instagram page, identify what is missing, understand the target audience, and develop a clear strategy for attracting and converting that audience.
The ideal candidate should be strategic, creative, commercially aware, and knowledgeable about Instagram growth.
The successful candidate should understand how to turn followers and engagement into genuine customer interest and ultimately sales.
How to Apply
Interested and qualified candidates should prepare an updated CV and a portfolio demonstrating their social media management and Instagram growth experience.
Applicants should include examples of Instagram pages they have managed, developed, or helped grow where available.
The application should be submitted through the available online application platform.
Location: Remote
Job Type: Contract
Pay: ₦100,000 per month
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