About the Role

A company is seeking an experienced Meta Media Buyer with strong B2B lead generation experience to build, manage, and scale high-performing advertising campaigns.

The ideal candidate should have advanced knowledge of Meta advertising and understand how to use performance data to generate qualified leads, inbound calls, and measurable customer acquisition results.

This role is particularly suitable for media buyers with experience in affiliate marketing, lead generation, insurance, auto, or other high-volume consumer industries.

The successful candidate will take ownership of campaigns from the initial strategy stage through creative testing, optimization, and large-scale campaign growth.

The position is focused on growth, efficiency, campaign performance, and return on ad spend, making it suitable for a highly analytical and results-driven advertising professional.

In addition to campaign management, the Meta Media Buyer will contribute to the creative side of advertising by developing campaign angles, messaging, hooks, headlines, video concepts, and scripts designed to capture attention and encourage action.

Responsibilities

The successful candidate will build, launch, manage, and scale Meta advertising campaigns across affiliate insurance offers.

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You will develop original advertising copy, video scripts, and creative concepts for new campaigns and A/B testing experiments.

The role involves working with internal teams or freelance content creators to produce high-converting UGC-style and scripted video advertisements.

You will continuously test different hooks, calls to action, messaging, headlines, and copy variations to identify opportunities for improving campaign performance and conversion rates.

The Meta Media Buyer will analyze advertising performance and optimize campaigns based on important KPIs such as Cost Per Lead (CPL), Cost Per Acquisition (CPA), Conversion Rate (CVR), and Return on Ad Spend (ROAS).

You will also work to align campaign targeting and lead quality with the expectations of affiliate partners and call buyers.

Successful candidates will be expected to stay updated on Meta advertising policies, competitor activity, industry trends, and compliance changes affecting regulated industries.

The role also involves documenting campaign learnings, sharing successful strategies, and helping to build effective creative testing frameworks for future campaigns.

Requirements

Applicants should have at least 3 years of Meta media buying experience, particularly within affiliate marketing or lead generation.

Candidates must have some experience working within financial services advertising policies and understand compliance requirements when running campaigns on Meta platforms.

A strong understanding of how Meta Pixels and Conversion API (CAPI) setups work is required for this position.

The ideal candidate should have excellent creative and copywriting skills and be able to write advertising copy and video scripts designed for direct-response marketing.

Applicants should also have experience developing and testing video advertisements from the initial concept stage through to the final creative output.

A deep understanding of direct-response marketing principles, funnel optimization, audience targeting, and conversion-focused advertising is important for success in this role.

The successful candidate should be a self-starter who can work independently and thrive in a fast-paced, performance-driven environment.

Strong C-level written and verbal English communication skills are also required.

Applicants must be available to work full-time during CST or EST-aligned working hours.

Nice to Have

Hands-on experience working with advertising campaigns in the auto insurance industry is strongly preferred.

Experience with high-volume consumer lead generation campaigns or affiliate insurance offers may also provide an advantage.

Benefits and Opportunities

This role provides an opportunity to take direct ownership of advertising campaigns and contribute to measurable business growth.

The successful candidate will gain the opportunity to work across campaign strategy, media buying, creative development, copywriting, testing, and optimization.

The position is particularly suitable for an experienced performance marketer who enjoys using data, creative experimentation, and direct-response principles to improve customer acquisition results.

How to Apply

Interested and qualified candidates should prepare an updated CV highlighting their Meta advertising, lead generation, affiliate marketing, and performance marketing experience.

Applicants should demonstrate relevant experience in campaign scaling, creative testing, video advertising, conversion optimization, and performance analysis where applicable.

Candidates should also ensure that their application clearly highlights their experience with Meta Pixels, CAPI, direct-response marketing, and financial services advertising policies.

Job Title: Meta Media Buyer – Affiliate Lead Generation

Job Type: Full-time

Work Schedule: CST or EST-aligned hours

CLICK HERE TO APPLY

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