About Protection by DEFTA

Protection by DEFTA is seeking a creative and data-driven Digital/Social Media Strategist to develop and implement social media strategies that strengthen the company’s digital presence.

The role involves using social media to communicate how the company’s products and services contribute to human progress while reaching potential customers, business partners, employees, investors, and the wider public.

The successful candidate will create and coordinate social media campaigns, analyze performance, and develop strategies that improve engagement, increase traffic, and support business growth.

This position is suitable for a professional with experience in digital media, content development, editorial management, or communications strategy.

The position is based in Calabar and is offered on a full-time basis.

Benefits

Successful candidates will have the opportunity to work in a dynamic environment focused on digital communication, social media strategy, content development, and business growth.

The company offers competitive salaries alongside bonus programmes designed to reward employee contributions and performance.

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Employees can also benefit from world-class benefits and a rewarding work environment that supports professional development.

The role provides opportunities to develop expertise in social media strategy, campaign management, performance analysis, content planning, and digital communications.

Successful employees will also have access to growth and development opportunities while working with internal teams and business partners.

Responsibilities

The Digital/Social Media Strategist will develop social media strategies that support industry events, product launches, and marketing campaigns.

The successful candidate will operate as an internal agency, working with different partners from initial requests through content delivery, measurement, and optimization.

Responsibilities will include analyzing social media account usage and performance to identify successful trends and areas that require improvement.

The role will also involve working with Brand, Creative, web, and content teams to provide social media assets such as backgrounds, avatars, infographics, GIFs, and videos.

Candidates will understand the requirements of internal clients and develop scalable strategies capable of delivering measurable results across digital platforms.

The successful candidate will work with web teams to create a more cohesive digital experience across web and social media touchpoints.

Regular performance reports will be prepared for internal clients, highlighting results, outcomes, and opportunities for further optimization.

The role will also involve developing case studies and documentation that share successful social media strategies and practical insights with team members.

The candidate will manage relationships with social media publishing tools such as Sprinklr and work with insights teams to improve their effectiveness.

Staying informed about industry trends, emerging capabilities, and social media best practices will also be an important part of the role.

Requirements

Applicants should have a Bachelor’s degree from a four-year college or university, preferably in Marketing, Communications, or a related field.

Candidates should have at least 1 year of experience in digital or social media, either on the client side or within an agency environment.

Experience should preferably include content development, editorial management, communications strategy, or related digital media responsibilities.

The ideal candidate should have a solid understanding of major social media platforms, including Facebook, Twitter, Instagram, YouTube, LinkedIn, and Snapchat.

Strong project management skills are required, with the ability to prioritize multiple requests and deliver tasks effectively in a fast-paced environment.

Experience using Sprinklr or another social media publishing tool is an added advantage.

Candidates should also demonstrate strong analytical, communication, organizational, and problem-solving skills, with the ability to turn social media insights into actionable strategies.

How to Apply

Interested and qualified candidates should prepare an updated CV highlighting their educational background, digital media experience, social media knowledge, and relevant professional skills.

Applicants should demonstrate their ability to develop effective social media strategies, manage digital campaigns, analyze performance, and work collaboratively with different teams.

The application should be submitted through the available online application platform.

Location: Calabar

Job Type: Full-time

CLICK HERE TO APPLY

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